With the sudden outbreak of COVID-19, the ActionCOACH clients I currently work with have needed my additional help to promote their webinars and get attendees, as well as marketing their other offers to help business owners during this crisis.
The coaches wanted to run 1-1.5 hour webinars covering COVID-19 and the steps that businesses need to take.
They needed me to create, publish and send out the marketing materials to promote their events and gain attendees.
For some, they had a small number of email addresses to promote to so I also generated more leads for their database.
For each coach, this is what I did:
For some that required it, I increased the numbers of leads on their email database using LinkedIn and through other methods – within days.
Then for each webinar:
Then I did the same as above for their repeat COVID-19 webinars (with updated content and graphics) and then for 90 Day Planning webinars.
I created and sent out follow up emails to attendees within 24-48 hours with useful information, links to the webinar recordings, offers and more.
For the first coach I had 2 days to create the collateral and get attendees to his first webinar.
Results for his first webinar: 53 registrations and 35 attendees
His second webinar: 20 registrations and 14 attendees
His 90 Day Planning webinar: 25 registrations and 17 attendees
All registrants and attendees were people in the target market agreed in advance between us.
Here are the average figures over all the coaches I work with: 28.25 registrations and 20.5 attendees
The coaches have obtained hot prospects including calls and diags (one has 9 hot prospects so far from his webinars).
An ActionCOACH business coach client I work with did not want to host webinars at this stage and instead was trialing the offer of 10 pro bono coaching slots, for the first 2 weeks of April. The coaching session offered was to cover how to survive the COVID-19 virus and to be in a position to thrive again once it’s over.
All 10 slots were taken.
I emailed the coach the next day if he’d had any bookings for the 10 slots he made available in his calendar.
He replied saying this:
“Seven booked and three to phone who couldn’t book yesterday.” So that’s all 10 slots taken. “Also one request for a meeting through the website from a past client. I’m contacting them all tomorrow and will probably opt for a Zoom meeting instead of a telephone conversation.”
This was what a coach said during our call on 27th March:
“I’ve stopped all other marketing including thousands I was spending on telemarketing as it’s is not working now with the pandemic and many companies’ offices being closed. I really don’t know what I would have done without your help!”
This text message I received on 25th March:
The email I received on 25th March:
A note I received with a gorgeous bouquet of flowers on 20th March:
The email I received on 20th March:
The email I received on 27th February: