The software was invented by a builder who wanted to put it on the market and sell it to construction companies.

The software has excellent capabilities, but needed a design overhaul and be made ready to sell. A brand needed to be created and marketing materials were required.

• Co-founded the company
• Developed the brand and e-commerce website
• Improved the user interface design of the software, to make it a marketable product
• Designed the brochures, advertisements, exhibition display boards and product packaging
• Created scripts and videos for promotions and training
• Set up and administered a database of contacts and customers
• Created marketing campaigns and analysis reports
• Designed e-newsletters
• Produced articles for trade publications
• Managed the organic SEO and pay-per-click advertising
• Managed and administered the Agency Contract for a team of 18 sales agents
• Provided face-to-face demonstrations and presentations of the software to exhibition stand visitors
• Secured a partnership with Grafton Merchanting (BuildBase) in order to sell a ‘BuildBase’ branded version of the software
• Secured an alliance with Eleco PLC
• Trained and managed marketing and office staff
• Developed office systems and procedures
• Managed and analysed cash flow and P&Ls

These are the results that my work contributed to:

• Turnover of £1.2m in its second financial year with £297k profit (T/O and profit increased by 1000% within a 12 month timeframe)
• A team of 18 sales agents around the UK and Ireland
• The software is the market leading product of its kind in the UK and Ireland
• A database of over 30,000 prospects
• Over 4000 customers using the system and regularly upgrading to new versions